Step into the historic Dutch town of Oudewater, and you will encounter a peculiar artifact of a darker era: an oversized set of scales housed within the municipal weighing house. From the 16th century onward, individuals—predominantly women—accused of witchcraft traveled from across Europe to stand upon these timbers. The governing logic of the time dictated that witches possessed the supernatural ability to fly, a feat thought to require an unnaturally low body mass. If an accused person tipped the scales to a weight deemed "normal" for a human being, they were issued a formal certificate of innocence, escaping the stake, the rope, or the drowning pond.
Centuries have passed since the peak of the European witch trials, yet the foundational impulse to measure, scrutinize, and police women’s physical forms has scarcely evolved. Today, that medieval weighing house has found its digital successors. In an era dominated by bio-optimisation, wellness culture, and algorithm-driven self-quantification, women are continuously prompted to render their bodies as pieces of technology that require constant tracking, updating, and correction. From sleep-score rings dictating rest to face-scans prescribing preemptive cosmetic interventions, the human form is increasingly treated as an asset to be managed rather than a home to be inhabited.
In response to this modern technocratic enclosure, a growing coalition of contemporary witches, herbalists, and traditional practitioners are looking backward to move forward. By drawing on ancestral wisdom, folk magic, and earth-based rituals, these practitioners are spearheading a cultural counter-movement. Their goal is not to abolish modern science or technology entirely, but to dismantle the compulsive metrics of perfectionism and restore a primal, unquantified sense of body sovereignty. This feature investigates the historical roots of bodily surveillance, examines the intersection of modern wellness tech and ancient folk traditions, and provides a roadmap for reclaiming the self from the tyranny of the algorithm.
Detailed Chronology: From the Stake to the Smartwatch
To understand why contemporary wellness culture feels so intimately tied to historical mechanisms of control, one must trace the arc of bodily scrutiny across the centuries. The policing of the body has always served as an instrument of social regulation.
1486 (The Inception of Institutional Scrutiny): The publication of the Malleus Maleficarum (“The Hammer of Witches”) by Heinrich Kramer and Jacob Sprenger codified the persecution of witchcraft in Europe. Crucially, the text established the physical body as primary evidence. Women’s bodies were systematically stripped, shaved, and pricked in search of the elusive "witch’s mark"—an insensitive spot believed to seal a pact with the devil.
16th–17th Century (The Quantification Era): Towns like Oudewater institutionalized the weighing of suspected witches. While framed locally as an escape hatch from lethal persecution, this practice cemented the idea that a woman’s weight and physical makeup were matters of public debate, divine judgment, and legal oversight.
18th–19th Century (The Rise of Clinical Paternalism): As formal witchcraft trials waned with the Enlightenment, the mechanisms of bodily surveillance shifted from the church and magistrate to the emerging medical establishment. Conditions such as "hysteria" were diagnosed en masse, and female autonomy was systematically pathologized through physical interventions and institutionalization.
Late 20th Century (The Diet and Fitness Industrial Complex): The post-war consumer boom gave rise to commercialized diet culture. Magazines, television, and consumer goods standardized the female form, introducing a modern secular version of the medieval scale: constant caloric restriction, commercial weigh-ins, and aerobic optimization.
21st Century (The Age of Bio-Optimisation): The proliferation of wearable technology, consumer genetic testing, and algorithmic wellness apps transitioned bodily surveillance from external social pressure to internal, voluntary quantification. Sleep rings, step counters, and continuous glucose monitors transformed daily existence into a series of performance metrics, closing the loop on centuries of physical monitoring.
Supporting Context & Metrics: The Cost of Constant Tracking
The modern wellness industry is projected to reach historic financial heights, driven largely by consumer demand for tracking tools, supplements, and bio-optimisation protocols. However, beneath the promise of self-improvement lies a growing body of psychological and physiological distress.
The Metrics of Disconnection
According to recent sociological studies on digital health tracking, a significant percentage of chronic wearable tech users report feelings of anxiety, inadequacy, and guilt when failing to meet algorithmic daily targets for sleep, activity, or recovery.
The Sleep Anxiety Phenomenon: Sleep specialists have coined terms like "orthosomnia" to describe the clinical anxiety caused by obsessive tracking of sleep data via devices like Oura rings and smartwatches. Paradoxically, the stress induced by monitoring sleep scores frequently results in poorer sleep quality.
Medical Dismissal and the Data Gap: Ironically, while consumer tech has exacerbated anxiety, it has also become a vital defense mechanism for marginalized groups. Historically, women—particularly women of color—face systemic dismissal within clinical medical settings. Health tracking tech has increasingly served as an evidentiary shield, allowing patients to produce hard data when their verbal accounts of pain or fatigue are minimized by physicians.
Era of Surveillance
Primary Instrument
Governing Authority
Stated Objective
Psychological Impact
16th Century
Mechanical Scales
Church & State
Detect supernatural lightness / heresy
Terror, forced conformity, public trial
19th Century
Clinical Speculum & Asylums
Medical Establishment
Cure "hysteria" / control female autonomy
Pathologization, loss of agency
20th Century
Bathroom Scales & Calorie Charts
Diet Industry / Media
Enforce aesthetic homogeneity
Body shame, eating disorders
21st Century
Smart Rings & Health Apps
Tech / Wellness Complex
Peak bio-optimisation / productivity
Algorithmic anxiety, self-alienation
Official Statements and Perspectives from the Coven
The movement away from algorithmic self-management is championed by modern practitioners who view witchcraft not merely as a spiritual aesthetic, but as a framework for radical bodily autonomy.
Kristen J. Sollée, a practicing witch, feminist scholar, and author of several influential texts on the history of witchcraft, points to the deep historical continuity between past and present forms of control.
"Until governments and religions stop policing women’s bodies, how can we be fully free and at ease within our bodies?" Sollée asks. "The mechanisms change—from the witch pricker’s needle to the algorithmic calorie tracker—but the underlying premise remains identical: that the body is not yours to simply inhabit, but a public or corporate utility to be managed, tested, and judged."
This sentiment is echoed by Seren Hawley-Plows, a hedgewitch and author of The Ancient Ways. Hawley-Plows argues that the obsession with quantification robs individuals of the intuitive pleasure inherent in physical existence.
"We’ve become obsessed with these numbers," says Hawley-Plows. "We’re not actually enjoying what we’re doing, and it takes the point away from the exercise or the sleep. We have drifted so far from the natural rhythm of the seasons—resting when the days grow short, expanding when the sun returns—and replaced those cues with digital demands."
For Donette Lowe, a clinical herbalist and the driving force behind the Black Alchemy School of Holistic Herbalism, the reclamation of bodily agency carries a profound generational and cultural weight. Lowe highlights how historical systemic disruptions disproportionately severed Black and Indigenous communities from their traditional healing modalities.
"As children, we are deeply connected to our bodies; it’s what feels most natural," Lowe notes. "At some point, all of us become disconnected for many reasons. But for Black and Indigenous women, that rupture runs deep. They’ve had their connection to cultural and familial knowledge taken, redistributed, and invalidated. Herbalism—this deeply ancient practice that women have historically been at the helm of—immediately provides a route for us to claim agency over our bodies and health."
Fio Gede Parma, a long-time practitioner of traditional witchcraft, offers a nuanced perspective on the duality of modern tools. While acknowledging that tracking apps can offer temporary utility within high-pressure capitalist frameworks, Parma issues a clear warning regarding the hidden costs of convenience.
"These tools can help people track what they need within colonialist, capitalist systems of living that demand so much of our attention," Parma observes. "But what we gain is also what we lose: intrinsic knowledge. Use the data when it serves you, but do not let it become the only way you know what your own body is telling you."
Future Outlook: Escaping the Algorithm and Reclaiming the Sacred Mundane
As society navigates an increasingly digitized future defined by artificial intelligence, algorithmic life-coaching, and synthetic wellness products, the counter-cultural pull of earth-based spirituality is poised to grow. The modern witchcraft movement offers a vital corrective—not a rejection of progress, but an insistence on balance.
Reclaiming the body from the ledger of big tech does not require a dramatic renunciation of modern conveniences. As practitioners like Donette Lowe and Seren Hawley-Plows demonstrate, it is entirely possible to wear an Oura ring or track steps while simultaneously cultivating an inner sanctuary that algorithms cannot touch. The true essence of modern witchcraft lies in transforming the mundane into the ritualistic:
De-quantifying Movement: Transitioning from workouts optimized for calorie burn or pace to intuitive movement, such as un-timed walks in nature, dancing without mirrors, or somatic stretching.
Sensory Grounding: Disengaging from screens to deliberately activate the five senses—smelling the turning leaves, feeling the texture of soil, or listening to the shift of seasonal weather.
Restoring Ancestral Intuity: Turning to community knowledge, oral traditions, and time-tested herbal remedies alongside, rather than entirely subordinate to, institutional medical paradigms.
Embracing Seasonal Rhythms: Aligning personal energy levels with natural daylight hours and seasonal changes rather than holding oneself to a flat, uninterrupted productivity curve.
Ultimately, the ancient warning of the witch trials persists: systems of power will always seek to quantify, measure, and monetize the physical vessel. Against that persistent tide, contemporary witchcraft provides an enduring, radical antidote. By closing the apps, stepping off the digital scales, and listening inward, modern practitioners are proving that the most revolutionary act left to us is simply to inhabit our own skin.