Topic / Tag

Tag: connected

Social Media Marketing • August 31, 2026

The Living Room Takeover: What YouTube’s Aggressive Pivot to Connected TVs Means for Content Creators and Marketers

Executive Overview YouTube has firmly planted its flag in the world’s living rooms, shifting its strategic center of gravity from mobile screens...

Social Media Marketing • August 24, 2026

The Living Room Takeover: How YouTube’s Pivot to Connected TVs Is Rewriting the Rules for Content Creators and Marketers

Executive Overview The digital video landscape is undergoing a tectonic shift, and its epicenter is the family living room. YouTube—long regarded as...

Social Media Marketing • August 16, 2026

The Living Room Takeover: How YouTube’s Pivot to Connected TVs is Rewriting the Rules for Marketers

Executive Overview The battle for the modern living room is officially over, and YouTube has won. As connected TVs (CTVs) cement their...